Brand identity design

In short

Brand design is deciding what a business stands for and turning it into a visual identity: logo, type, colour, imagery and voice. Done properly, it ends with guidelines and a design system, so every page, ad and document looks like it came from the same place.

A brand design project includes

Strategy and positioning
Logo, typography, palette and imagery
Tone of voice
Guidelines and a Figma design system

One system, not a PDF

The brand isn’t a PDF that gets reinterpreted later. It becomes a design system that Figma and Webflow share, so every new page stays on brand.

Decided once

Your brand’s colour, type, spacing and voice are agreed on and recorded in one place.

Designed and built together

The same elements and components exist in Figma and Webflow.

Everything stays consistent

Your team, printers and other agencies use the same library.

Brands we’ve built

Three brands we built, all still running today.

Fighter jet flying low over a valley at sunset

Jetify

Fighter-jet flights, from concept to live brand.

Experiences · Brand · Webflow · Booking

Luxury train carriage interior with velvet armchairs

LuxuryTrainTickets.com

A high-end rail brand, from name to £2.5M+ a year.

Travel · Brand · Webflow · Booking

Prize Professionals

A prize fulfilment brand that wins agency briefs.

Promotions · Brand · Webflow

When you need a brand designed

A brand earns its keep when it supports a business for years.

It’s for you if

You’re launching a new venture, product or service
Your brand doesn’t match what you sell anymore
Your business has grown but your brand hasn’t kept up
You want a brand identity to build your website from

Look elsewhere if

You need regular social media and campaign content
Your brand is ready and you just need a website
You need print and packaging design
You only need a logo, quickly

The outcome

Every brand project ends with files your team owns and can use without us.

Brand strategy

Who you reach, how you’re seen and what you say

A brief strategy paper

Visual identity

Logo, typography, palette and imagery

Master files and brand rules

Tone of voice

How the brand writes and speaks

Voice guidelines with examples

Design system

Components and variables ready for web and print

A Figma library

How a brand comes together

Every route is shown on a real home page, so you judge the brand where it will actually live.

Stage 1

Discover

We agree on the audience, the positioning and what the brand needs to say.

You get

A positioning overview

What we need from you

Time with the founders or leadership

Stage 2

Direction

Two or three brand routes, each applied to a home page design.

You get

Brand routes on a real page

What we need from you

One round of focused feedback

Stage 3

Refine

We’ve completed the chosen path and drafted the guidelines.

You get

Brand guidelines and a Figma library

What we need from you

Sign off on the final identity

Stage 4

Handover

Master files, brand guidelines and the Figma library, ready for your website.

You get

Master files and brand rules

What we need from you

A dedicated brand owner

Questions

What is included in a brand design project?+

Strategy, positioning, visual identity, tone of voice, guidelines and a Figma design system.

How is brand design different from a logo?+

A logo is just one part. Brand design covers what you say, how you say it and how everything looks together.

Do you only design brands for new businesses?+

No. We also rebrand established companies whose look and feel no longer matches what they sell.

Will we own the brand files?+

Yes. You’ll receive the master files, guidelines and the Figma library when we hand over.

How long does a brand design project take?+

It depends on the scope. Your proposal will list every stage with clear dates.

Can you design the website too?+

Yes. Our web design service builds your site from the same design system, so nothing is lost in handover.

Brand identity design