How we did it
The most challenging part of the project was the language barrier, but with some help from Google translate and this was soon overcome. After immersing ourselves in cake (on some days quite literally), we came up with a range of concepts for the branding of Gifty Cakes. The brand had to be fun, recognisable and shy away from the traditional Italian bakery look and feel as this was something completely new and different.
Being a product that had to arrive at a certain time, in time, we built a custom E-Commerce website that allowed users to choose the date they wanted their cake to be delivered. We also added the ability to blank out certain days after ordering so customers wouldn’t expect their cake in less than 24 hours. Some cakes could also be personalised with a photo printed on to edible icing, so we also added an upload form as well as a gift message box for those sending to someone else instead of ordering for themselves.
To complete the website, we added our usual custom CMS elements that made editing and uploading products super easy. The front-end editing in realtime was also well received with some of the team having very little technical expertise and wanting something quick and easy to learn to get up and running fast.