In short
The Pub Renaissance was a Stella Artois campaign for UK pubs. Artists reimagined classic pub signs, and the original artworks were auctioned with limited-edition prints sold to raise money through Hospitality Action. Big Rocket designed and built the campaign site.
The brief
Each artwork needed space to be seen, along with the story of the pub and the artist. The page had to lead people to bid, buy or donate.
What we built and why
01
Every print, its own story
Each sign shows its title, print and artist biography when you hover on desktop or tap on mobile.
02
Artwork first
The artwork fills the screen, from The Kings Head to The Cricketers.
03
One cause, one request
The campaign story finishes with a single call to action: donate to Hospitality Action.
What it runs on
Webflow
Pages, CMS and SEO, edited by the client team
What’s on the site
Everything the campaign needs, on one page.
- Pub signs reimagined by eleven UK artists
- An auction of the original artworks
- Limited-edition prints
- Donations to Hospitality Action
