In short
Bluewater × Landsec is a members’ rewards platform for one of the UK’s biggest shopping centres. Landsec needed a loyalty platform it couldn’t build in-house, so Big Rocket designed and built it: a Webflow front end with a custom back end for accounts, rewards and offers.
The brief
Bluewater’s offers come from its shops, restaurants and cinema, and they change often. Members needed one login to find, save and use them, and the centre team needed to manage it all from an admin, without a developer.
What we built and why
01
A single account for each reward
Members can view their rewards, saved offers and wallet in one dashboard.
02
A wallet to store offers
Offers saved by members stay in one wallet, ready for their next visit.
03
Deals from shops, restaurants and cinemas
Every retailer and venue has its own offers page, like the cinema deals at Showcase Cinema de Lux.
What it runs on
Webflow
Pages, CMS and SEO, edited by the client team
Custom back end
User accounts, rewards, offers and admin tools
Built to roll out
We built the platform for Bluewater first, so everything a second centre needs is already there.
- Member sign-up and login
- Rewards and offers for each member
- A digital wallet for stored offers
- Admin tools for the centre team
- Designed for rollout to other sites
