Luxury Train Tickets

Location

Industry

Luxury train travel

Services

Branding
Web Design
E-Commerce
Digital Marketing
SEO
PPC

The brief

LuxuryTrainTickets.com is a luxury train travel agency based in the UK offering journeys all over the world. They offer a wide range of journeys onboard restored 1920s and 1930s trains, from day trips across the UK to week-long tours across Europe. As a brand new company they approached Big Rocket to brand them in a way that was opulent without looking too old and dated. They also requested we build an industry-leading website that would be the ideal platform for customers to discover and compare the journeys they offer.

LuxuryTrainTickets.com wanted to bring a fresh, new approach to an industry that had been dominated by non-progressive brands and appeal to a wider age range. Historically, luxury train journeys were favoured by 50-65+ year olds, however LuxuryTrainTickets.com wanted to appeal to a younger audience and bring the age range down to 30-65+.

Luxury Train Tickets saw a 2.5X return on investment in just one year

How we did it

After immersing ourselves in the culture of luxury travel and the historic nature of the trains, we came up with several options for the branding of LuxuryTrainTickets.com. The identity of the brand needed to communicate the luxury of the journeys but without looking too historic and outdated. After just one round of revisions, we had created strong, opulent and subtly modern branding that stood out well from the otherwise more traditional look of their competitors.

The website had to reflect this luxurious feel but also be as simple as possible to use. With thousands of journeys available and many users being of an older generation, our focus was to make the UI and UX as easy as possible and to simplify the journey users took to finding the journey they were interested in.

Turnover jumped from £0 to £159,000 in year one (during a pandemic)

Everything about the E-Commerce side of the website is completely custom. With a wide range of journeys and an even bigger range of dates, plus a choice of cabins and optional extras, the nature of LuxuryTrainTickets.com is exceptionally complex. This however was easy for us to overcome with our own custom build and the result is one that is incredibly easy for the LuxuryTrainTickets.com team to keep up to date.

Since launching, we have been supporting LuxuryTrainTickets.com with on-going digital marketing. We look after their entire SEO strategy, manage all of their paid ads and create a number of blogs for them each month.